Snapchat introduced a new AR feature called "Cameos," which allows users to insert faces into videos

In a move to keep up with the latest social media trends and keep users engaged, Snapchat has introduced a new augmented reality (AR) feature called "Cameos." The feature allows users to insert their face into short videos featuring popular memes and movies.

With Cameos, Snapchat is taking personalization to the next level by allowing users to star in short videos rather than simply sending selfies or snaps. The feature uses machine learning to stitch together different facial expressions to create the appearance of a realistic video of the user's face in various scenarios.

Snapchat has launched the feature with over 150 pre-existing videos, and users can also create their own custom Cameos by taking a selfie and choosing from a variety of short clips. The company plans to add more videos and features over time to keep users engaged.

Cameos are just the latest in a series of AR features that Snapchat has introduced in recent years. The company has been at the forefront of AR development, with features such as lenses that add augmented reality effects to photos and videos.

Snapchat is known for its focus on user engagement and personalization, and the introduction of Cameos is a natural progression in that direction. The feature is already receiving positive feedback from users, and is expected to become a popular addition to the platform.

As the social media landscape continues to evolve, Snapchat's focus on AR and user engagement puts it in a strong position to remain relevant and continue to attract a younger audience. Cameos is just one example of the company's commitment to innovation and staying ahead of the curve.