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Writer's pictureKelly Giles

Understanding Augmented Reality Pricing: A Guide for Businesses

Cutting-edge augmented reality (AR) technology is enabling businesses to overlay digital content onto images of the real world. It allows the user to increase their knowledge of their environment in an instant, which can increase operational efficiency and help to keep team members safe. By integrating augmented reality and artificial intelligence, users can even make better-informed decisions than they might hope to without the help of technology. The possibilities are limitless, but you might be wondering how to budget and plan for your project. Having a budget in mind before reaching out to an augmented reality development company can help to inform your negotiations. This article will outline augmented reality pricing and help you to understand where to save money and where you might need higher-end developers, based on your project’s goals and planned use cases. 


augmented reality pricing project

How Scope and Complexity of the Project Affect Augmented Reality Pricing

When we discuss a client’s vision for their AR project, we first evaluate the different use cases they need in their solution. An app that demonstrates how different colors of paint would look in someone's home, for example, would need to provide just one function and would be a straightforward project. On the other hand, if a large remodeling company would like to illustrate different flooring materials and colors, varied remodeling design concepts, and different paint colors, the number of use cases for the application would increase significantly. 


Next, we consider the features needed to achieve the client’s goals. Scanning a QR code and overlaying a static image onto a static real-world object requires a relatively low number of features. A project that incorporates more sophisticated elements like interactive 3D models, real-time data integration, interaction with virtual objects, etc. would require a vast set of features to work in harmony with each other, and would need a significantly higher budget. 


In these examples, the cost range for a simple product demonstration might range from $5,000-$90,000, while the large remodeling company might see project estimates of $50,000-$200,000+. 


Development Team and Expertise

The expertise of the development team you hire will also affect the AR project cost, and there will be some variance between each augmented reality company. It can be tempting to hire the business that bids the lowest cost, but there can be some unintended consequences to doing so if that team doesn’t have the experience, availability, or integrity to follow through on your project as you imagine it. 


It’s highly likely that each feature you need in your final solution will require a different skill set, and AR engineers are not all created equal. At DAS Labs, we’ve curated our team members’ expertise to ensure we have the breadth and depth of technical knowledge to deliver high-end customer solutions for our clients. 


Reach Out for Custom Pricing

In the below guide, we’ve outlined budget ranges for projects of varying complexity. For custom pricing for your project, please reach out to our team for a free consultation


augmented reality pricing guide

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