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Augmented Reality and Artificial Intelligence: A Powerful Duo to Super-Charge Decision-Making

Many people in positions of power and authority are charged with making difficult, high-impact decisions every day. Often in business, those same individuals have access to immense amounts of raw data that has the potential to help make informed decisions, but sometimes the sheer amount of information can do more harm to the decision-making process than good. Similarly, healthcare providers make decisions every day that impact their patients’ quality of life - and sometimes even their life expectancy. Both of these groups are using technology to help them make the right choices, and they are always looking for a new, more advanced, more accurate tool to inform those decisions. Enter a dynamic combination of technology: augmented reality and artificial intelligence.


augmented reality and artificial intelligence for decision making

Artificial intelligence combines computer science and robust datasets, to enable problem-solving. It has had a significant impact on the way we process and interpret vast amounts of data. Meanwhile, augmented reality, a technology that superimposes digital graphics and data onto a user's view of the real world, offers an interactive experience of a real-world environment. 


When combined, augmented reality and artificial intelligence provide a powerful toolkit for businesses to unlock deeper insights from their data, leading to more informed and strategic decision-making. This blog will explore how high-level executives, doctors, and surgeons can leverage these technologies to stay ahead of the curve.


Businesses in Competitive Markets Need to Step Up Their Game

When it comes to modern business decision-making, the fusion of AR for enhanced data visualization and AI for high-powered analytics represents a leap in innovation. Augmented reality brings data to life, enabling executives to interact with and wrap their heads around complex data via immersive, three-dimensional graphics. When AR is combined with the analytical power of AI, the result allows for quick interpretation of changing data trends. 


For example, a retail chain might use augmented reality and artificial intelligence to illustrate customer flow and behavior within their stores. By overlaying AR graphics of customer movement patterns, gathered through AI analysis of security footage, managers can make informed decisions about product placements or store layouts to optimize sales. 


Similarly, a logistics company could use AR to project the real-time status of global shipments onto a 3D map, with AI continuously analyzing and updating information about delays, weather conditions, and estimated delivery times. This synthesis of data can enable swift and informed decision-making that can significantly improve operational efficiency and customer satisfaction.


Augmented Reality and Artificial Intelligence Fuel More Effective Decisions in Healthcare, Too

In the healthcare sector, the synergy between augmented reality and artificial intelligence is helping providers to achieve better outcomes for their patients. AR projects vital data and imaging directly into the physician's field of view during diagnostic procedures or surgeries, providing an immersive, real-time understanding of the patient's condition. Combine the clear visualization with AI's ability to analyze vast amounts of medical data, including patient history and current diagnostics, and we have a sophisticated set of apps that use augmented reality in healthcare to empower more accurate and informed decisions. 


For instance, during a complex surgery, AR can overlay a 3D model of the patient's anatomy.  Combined with AI's real-time analysis of patient vitals, these tools can guide surgeons with precision. AR headsets and glasses even allow providers to keep their hands free to perform procedures while they digest the data in front of them. 


Reach Out Today to Kick Off Your Organization’s Journey Toward More Effective Decisions

The integration of AI and AR is revolutionizing decision-making processes in both the business world and healthcare sector. In businesses, this powerful combination is transforming how data is analyzed and leading to more insightful and timely decisions that can drive innovation and efficiency. In healthcare, these technologies are improving the accuracy and efficacy of diagnostics and surgical procedures, ultimately enhancing patient care and outcomes. The real-time data analysis and immersive visualizations offered by AI and AR are not just technological advancements; they represent a new era of informed decision-making. If you’d like to learn more about how we can help your organization to make better, more effective, and more timely decisions, reach out today.

1 comentário


Chris Koser
Chris Koser
24 de fev.

How would I know if I am in agmented reality.

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