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Google acquired Eyefluence to enhance AR immersion experiences


In a move to enhance its augmented and virtual reality capabilities, Google has recently acquired Eyefluence, an eye-tracking technology company. This acquisition is expected to bring significant advancements to the company's AR and VR offerings, as well as other products.


Who is Eyefluence?

Eyefluence is a California-based startup that specializes in developing eye-tracking technology. This technology enables users to control digital devices using only their eyes, and has the potential to transform the way we interact with our devices and apps. With this acquisition, Google is set to gain access to Eyefluence's extensive portfolio of patents and intellectual property, which could be integrated into the company's existing products, including Google Glass and Daydream VR.


The acquisition also brings a talented team of engineers and designers to Google. The Eyefluence team will reportedly join Google's Advanced Technology and Projects (ATAP) division, which focuses on developing new technologies for the company. Google's investment in Eyefluence is expected to further bolster the company's efforts in creating immersive and intuitive VR and AR experiences.


A Trend of Innovation for VR and AR Immersion

This acquisition follows Google's other recent investments in AR and VR technologies, such as the launch of Google Lens and the Google Poly platform for 3D assets. Google has made it clear that it sees significant potential in these technologies, which are expected to revolutionize the way we interact with our digital environment.


While Google has not yet announced specific plans for integrating Eyefluence's technology, the acquisition is expected to have a significant impact on the company's AR and VR offerings. With Eyefluence's eye-tracking technology, Google could potentially create more immersive and intuitive experiences, allowing users to interact with digital content using only their gaze. This could open up a range of new possibilities for VR and AR gaming, education, and other industries.


A Bright Future

As the AR and VR market continues to grow, Google's investment in Eyefluence and other related technologies is expected to position the company at the forefront of this rapidly evolving industry. With its advanced technology and talented team, Google is poised to shape the future of AR and VR, and bring these transformative technologies to a wider audience.


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