In a major move for the augmented reality (AR) industry, Snapchat has announced the launch of a new feature called "Connected Lenses." This feature allows users to experience and interact with AR lenses together in real-time, bringing a new level of social interaction to the platform.
AR Experiences with Friends
Connected Lenses allow users to invite friends to join them in AR experiences, and the lens will be visible to everyone in the group. This means that users can now share their AR experiences with others, creating a more social and engaging experience. The feature was first announced at the Snap Partner Summit 2021, and is set to roll out to users in the coming weeks.
Augmented Reality Innovation
Snapchat has long been a pioneer in the AR space, with popular lenses and filters that use AR technology to enhance user photos and videos. With the introduction of Connected Lenses, Snapchat is taking the next step in AR by creating a more social and collaborative experience.
"Connected Lenses is the next evolution of our AR platform, allowing Snapchatters to share their AR experiences with their friends," said a spokesperson for Snapchat. "We believe that AR is the future of social media, and we are committed to bringing new and innovative AR experiences to our users."
The new feature is expected to be popular among users, and could open up new possibilities for AR-based social interaction on the platform. We could see this feature as a component of augmented reality games in the future. With Snapchat leading the way in AR innovation, it will be interesting to see how other social media platforms respond to this latest development.