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When to Hire an Agency to Help with Developing Your Augmented Reality App

When you’re navigating the world of AR, it’s important to know when you need a guide.


Spatial Computing and Computer Vision

Previously, we covered the questions you should ask before hiring an augmented reality development company. But how do you even know when your project needs one?


Certain projects naturally stand out. For instance, a clothing brand creating an app to offer its customers an augmented reality experience where they can virtually try on outfits from the comfort of their homes would likely need a set of experts behind the scenes. Or, a museum seeking to enhance and modernize visitor experiences by overlaying historical information on artifacts via AR would similarly have a complex task ahead of them.


At the core of these augmented reality experiences lie two foundational concepts: spatial computing and computer vision. The first refers to a computer's ability to understand and interact within its environment, while the latter is about allowing machines to interpret and act based on the information derived from the device’s camera. This includes depth maps. Both are crucial to AR! To develop an augmented reality app that runs smoothly and allows digital elements to interact and coexist seamlessly within our physical world, we need both of these core concepts. And, a need for either one of those elements (but more commonly, both) indicates a need to hire an augmented reality developer.


The Art of Marker Tracking

Marker tracking is the practice of recognizing and tracking specific markers or triggers in the real world to superimpose digital content on them. A marker could be almost anything. It could be a license plate that triggers your app to pull a vehicle’s history, or a piece of artwork that comes to life when someone views it through their phone. This precise implementation demands a unique expertise, so it’s wise to consult an agency if you’re developing augmented reality apps that require marker tracking.


Merging Digital Content with Reality

Simultaneous Localization and Mapping (SLAM) is a computational problem where a device attempts to construct or update a map of an unknown environment while simultaneously keeping track of its location within this environment. In order to accurately superimpose digital content onto the right objects in a device’s field of view, the device needs to understand the structure and layout of its environment as well as its own location in relation to that environment.


In the context of Augmented Reality (AR), SLAM is essential to overlay and anchor virtual objects in the real world with high accuracy.


Exploring Hands-Free AR

Picture this: A surgeon accesses a patient's medical history via AR glasses while performing surgery, or a mechanic visualizes a step-by-step guide on repairing an engine without once looking away or touching a screen. Hands-free applications of AR like these aren't mere conveniences—they're necessities. Crafting these experiences demands a profound understanding of user behavior, context-aware computing, and seamless integration, underscoring the need for a specialized development agency.


Unlocking the Potential of Custom Video Analysis

Augmented reality can go much further than just overlaying digital content onto real-world objects. It can actively analyze and react to the video feed it receives when the right developers are behind the scenes! Custom video analysis in AR is the capability to process, interpret, and provide contextually relevant digital outputs based on the video being analyzed. For example, in our augmented reality mini golf project, PuttScape, the digital content reacts to the movement of a golf ball in real time. The possibilities are vast, but the complexity of custom video analysis also opens the door for a wide variety of errors. It’s crucial to work with a company that has sophisticated AR expertise to achieve precision.


Reach Out for a Free Consultation

The realm of augmented reality is vast, multifaceted, and brimming with potential. Recognizing when to employ the skills of a seasoned AR developer is crucial to ensure the successful realization of your vision. Contact us for guidance, expertise, and the next steps in your AR journey.

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