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Nreal released its consumer AR glasses in South Korea, with plans to expand to other countries.

Nreal, the Chinese startup known for its augmented reality (AR) technology, has released its consumer AR glasses in South Korea. The company aims to bring an immersive AR experience to users in their daily lives, and with the launch of their glasses, they hope to make that vision a reality.

The Nreal Light glasses are sleek and stylish, resembling a pair of regular sunglasses, but with the added functionality of AR technology. They weigh only 85 grams and come with a Qualcomm Snapdragon 855 processor, 6 degrees of freedom (6DoF) tracking, and two 1080p displays with a 52-degree field of view. Users can connect the glasses to their smartphones via USB-C or use them as a standalone device with the built-in computing unit.

In South Korea, the Nreal Light glasses will be available for purchase through local telecom company LG Uplus. The glasses will come with a dedicated app store, featuring AR applications such as games, shopping, and entertainment. The glasses can also be used for productivity, with features such as a virtual desktop and the ability to display multiple windows simultaneously.

Nreal has already made waves in the AR industry with its technology. The company won the Best in Show award at CES 2019 for their AR glasses, and in 2020, they announced a partnership with China Unicom to bring their technology to China. With the release of their consumer AR glasses in South Korea, Nreal is continuing to push the boundaries of what's possible with AR technology.

Nreal's CEO, Chi Xu, has stated that the company's ultimate goal is to make AR accessible to everyone. "We believe AR glasses are the future of computing," he said in a statement. "Our mission is to create an affordable, stylish, and easy-to-use device that brings the digital and physical worlds together."

The release of the Nreal Light glasses in South Korea is just the beginning for the company. Nreal has plans to expand to other countries, including the United States, Japan, and Europe. The company is also partnering with developers to create more AR applications and content for their glasses.

The launch of Nreal's consumer AR glasses marks a significant step forward for the AR industry. With its sleek design, impressive technology, and affordable price point, the Nreal Light glasses have the potential to make AR a mainstream technology. As the company continues to expand, it will be exciting to see what the future holds for AR and the possibilities it can bring to our daily lives.



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